Delta Air Lines and the Changing US Travel Market
Delta Air Lines is one of the largest airlines in the United States, and its financial performance provides a useful window into American travel demand….
General Motors Is Adjusting Its Electric Vehicle Strategy
General Motors has spent more than a century building some of America’s best-known automobile brands, including Chevrolet, Cadillac, GMC, and Buick. Its vehicles range from…
Ford Is Rethinking Its Electric Vehicle Strategy
Ford has been one of the most important names in the American automobile industry for more than a century. The company helped define mass-market vehicle…
Lowe’s Is Positioning for America’s Next Housing Cycle
Lowe’s occupies an important position in the American home improvement market, serving homeowners, renters, professional contractors, landlords, and property managers across the country. Its future…
Home Depot Is Adapting to a Changing US Home Improvement Market
Home Depot has long been one of the most important retailers for American homeowners, contractors, landlords, and do-it-yourself shoppers. Its stores cover a huge range…
Target Is Rethinking the Role of the American Store
Target has long occupied a distinctive position in American retail. The company sits between traditional discount stores and department stores, offering groceries, household essentials, clothing,…
Nike Is Navigating a Changing US Sportswear Market
Nike has spent decades building one of the strongest sportswear brands in the United States. Its shoes, apparel, and athlete partnerships have made the swoosh…
Coca Cola Is Adapting to a Changing American Beverage Market
Coca Cola remains one of the most recognizable beverage brands in the United States, but the American drinks market has changed significantly. Consumers are no…
McDonald’s Prices Are Changing the American Fast Food Conversation
McDonald’s has long been associated with affordable, convenient food in the United States. For generations of Americans, a burger, fries, and soft drink represented a…
Starbucks Is Rethinking Its US Store Strategy
Starbucks has spent decades building one of the most recognizable coffee retail networks in the United States. Its stores became more than places to buy…